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How It All Began It was movie magic that launched a famous beauty trend. In 1916, legendary movie director, D.W. Griffith wanted Seena Owen, the leading lady of his epic movie, "Intolerance," to have glamorous lashes so long they would gracefully touch her cheeks when she fluttered her eyes or looked down thoughtfully. A wig maker wove human hair through fine gauze and gummed them to Owen's eyelids creating the very first set of false eyelashes. Needless to say, women wanted the same movie star lashes and a trend was born.

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